Red Bull Marketing Strategy - 979 Words

Red Bull Mission Statement: To be the premier marketer and supplier of red bull in Asia,Europe and other parts of the globe. We will achieve this mission by building long-term relationships with the people who can make it become a reality. Marketing Mix Product * ProductRed Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. * Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two‘flavours’ (original or sugar-free). * It contains caffeine, taurine, glucuronolactone, and Bvitamins. Distribution Strategy/Place: * Super market * Gyms * Coffee Houses: Subway, Barista, Costa Coffe, Cafà © Coffee Day * Pizza outlet Needs, Wants and Demands†¦show more content†¦Wants: A want can be defined as ‘the form taken by human needs as they are shaped by culture and individual personality’. Extreme athletes want to accelerate their performance and to revive themselves quickly after each event and this want is satisfied by Red Bull. Red Bull promotes its consumption ‘to increase physical endurance, improve concentration and reaction speed, improve vigilance and stimulate metabolism.’ Demands: Red Bull is arguably one of the most expensive soft drinks on the market, a can of Cokegenerally costs around $2.50 for 375ml whereas a smaller 250ml can of Red Bull is sold at$3.75. Consumers are willing to pay the higher price for Red Bull because it satisfies their needs and wants, it also delivers on its promise to ‘Vitalize Body and Mind. So regardless of size of the can or price, consumers are willing to pay for Red Bull’s product. Selling Concept/Product Concept/Marketing Concept: Red Bull fits into three of the marketing management philosophies. Selling Concept When it first entered the market it could be viewed in the selling concept phase. Founder Dietrich Mateschitz even stated. â€Å"If we don’t create the market, it doesn’t exist†. Mateschitz used buzz marketing to promote the product by giving consumers free samples. Product Concept: Once Red Bull established itself it then moved into the product concept philosophy. It seems that many consumers buy the Red Bull productShow MoreRelatedMarketing Strategy Of Red Bull952 Words   |  4 Pagesdrinks in Thailand. Red Bull developed the Energy Drink, and launching Red Bull energy drink on the Austrian market in 1987. Since then, Red Bull has launched a range of products in 167 countries, it branded itself as a market leader and premium products. Red Bull is a high road brand, it uses a progressive marketing strategy. This type of strategy aims to constantly evolve and develop the brand. The High Road Brand: The Energy drink market is dominated by premium brands, Red Bull, Monster, and RockstarRead MoreRed Bull Marketing Strategy5299 Words   |  22 PagesBusiness Unit 3 Marketing Of ‘Red bull’ Introduction As part of my marketing assignment, I will be looking at the marketing of a consumer product or service. Therefore, my chosen product is ‘Red bull’, which is an energy drink. I have assumed that my product is targeted at people that have similar situations to the ones used in advertisements for red bull. I will be looking to spot if the strategy used is based on the principles of marketing: Ø Understanding consumer wants: to becomeRead MoreMarketing Research: Red Bull Strategy6213 Words   |  25 PagesExecutive Summary Red Bull is the pioneer in the energy drink category worldwide. Founded in 1984 by Dietrich Mateschitz in Austria, the product was formally launched in 1987. Mateschitz originally became aware of products called â€Å"tonic drinks†, which enjoyed wide popularity in Asia. He brought this effective product in Austria and developed a unique marketing strategy. The drink mainly targets young students and urban professionals. It is exclusively produced in Austria and then distributed aroundRead MoreRed Bull -- Research/Marketing Strategy3028 Words   |  13 PagesCompany Overview Red Bull, founded in 1984 by Deitrich Mateschitz and Chaleo Yoovidhya, is headquartered in Austria. In 2006, Red Bull generated over €2,6 billion (euros) in 2006 throughout the world with the help of its 3,903 employees. The origin of Red Bull dates back to 1962 where the original formula was developed by Chaleo Yoovidhya, a Thai businessman, and sold under the name Krating Daeng by a local pharmaceutical company to treat jetlag and boost energy for truck drivers. TheRead MoreEvent Marketing - the Lessons from Red Bull Strategy1813 Words   |  8 Pagesapproach the next generation of marketing than Red Bull. Focusing their strategy on earned media, cultural integration and value creation, Red Bull’s approach is pioneering, and a template that many brands would love to follow. However it’s also proven a difficult strategy to replicate, specifically because just how different it is from the traditional marketing model. It’s definitely not just about sponsoring a couple of youth events and calling it a day. The scale of Red Bull’s commitment to non-traditionalRead MoreRed Bull Case Study1166 Words   |  5 PagesRED BULL CASE STUDY Q1. How will you characterize Red Bulls overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull givesRead MoreRed Bull1107 Words   |  5 Pagesyou characterize Red Bull’s overall global marketing strategy (global, glocal or local)? Ans 1 – It is my opinion that Red Bull has a global marketing strategy which it implements in all the markets in enters into. Red Bull has built its name as a trendy energy drink, catering to young adults (aged 16-29), young urban professionals and post secondary school students. Also it targets young club-goers and private parties to spread its name as an active and stylish drink. Red Bull believes that itRead MoreRed Bull: the Drink for Generation Y970 Words   |  4 Pages1. What is the marketing mix for Red Bull? What markets does Red Bull attempt to reach? How do marketing mix elements and target markets combine to form the firm’s marketing strategy? The marketing mix for Red Bull consists of the following: Product: Energy drink Price: $1.99 (premium) Distribution: Across clubs and similar outlets, mass merchandisers Marketing Communication: Word-of-mouth to television advertising Red Bull attempts to reach extremists, sports enthusiastsRead MoreRed Bull1115 Words   |  5 Pagesyou characterize Red Bull’s overall global marketing strategy (global, glocal or local)? Ans 1 – It is my opinion that Red Bull has a global marketing strategy which it implements in all the markets in enters into. Red Bull has built its name as a trendy energy drink, catering to young adults (aged 16-29), young urban professionals and post secondary school students. Also it targets young club-goers and private parties to spread its name as an active and stylish drink. Red Bull believes that it isRead MoreRed Bull735 Words   |  3 PagesCase: Red Bull Red Bull’s success is a result of a great marketing strategy including product placement and creating brand loyalty. Success is also a result of avoiding marketing myopia. Red Bull accomplished this by claiming to satisfy more than just your thirst. Dietrich Mateschitz took the energy drink concept of Krating Daeng in Thailand and broadened it usage by also marketing Red Bull as a sports drink, functional drink, and nutritious drink. Their success was also stemmed from

Children Benefit From Play By Developing Their Physical,...

Introduction: Play serves many purposes. Children benefit from play by developing their physical, intellectual, emotional, social and moral capacities. Our understanding of child development is complicated because of the numerous and varied factors that impact it. These include social, linguistic, cognitive, socio-cognitive, and cultural aspects. However, it is clear that play is an extremely important and integral aspect of a child’s development as it creates and preserves friendships. There are many types of play that children participate in. Types of play include Functional, Constructive, Games with rules and Dramatic or Pretend Play. (According to Grusec and Lyttons (1988)). Pretend play is defined as the acting out of stories or situations which involve multiple perspectives and the playful manipulation of ideas and emotions (reference). Executive function is a term used to describe a set of mental processes that are central to helping us organize and order our actions and behaviours (Pocket, 2009). It refers to the cognitive abilities that control and regulate other behaviours and therefore enable goal-directed behaviour. These include the ability to initiate and top actions, assess and change behaviour when need, anticipate outcomes and plan future behaviour. We use executive function when we perform such activities as planning, organizing, strategizing, delaying impulses and paying attention to and remembering details (reference). Children with high levels ofShow MoreRelatedImproving Sports At School Time1566 Words   |  7 Pageslearning math and natural science for their children than paying attention to the importance of physical education. Even public schools do not allocate enough time for kids to practice sports as much as they do for class-based education. In fact, physical activity for children is not only about pleasure time. Rather, it helps grown-up children to extend their capacity to grasp concepts explained in their classes. Children who are a ctive while doing physical activity are expected to be active at classRead MoreSocial and Emotional Development10365 Words   |  42 PagesChild Development: Social and Emotional Development Child Development - Social and Emotional Development Introduction: As we grow older we change; these changes are most visible during infancy and childhood. From birth, babies grow larger and show noticeable development in both their social and intellectual competence. The study of age-related changes in human behaviour is referred to as developmental psychology. Child development refers to the psychological and biological changes that occurRead MoreSocial and Emotional Development10353 Words   |  42 PagesChild Development: Social and Emotional Development Child Development - Social and Emotional Development Introduction: As we grow older we change; these changes are most visible during infancy and childhood. From birth, babies grow larger and show noticeable development in both their social and intellectual competence. The study of age-related changes in human behaviour is referred to as developmental psychology. Child development refers to the psychological and biological changes thatRead MoreChild Development 0-19 Yrs6074 Words   |  25 PagesTime line of physical and language development of children from 0-19yrs age: The table presents an overview of child development from birth to nineteen years of age. The time frames are averages and children may achieve the developmental milestones earlier or later but still be what is considered ‘normal’. Age ranges: (LO 1.1) |Age range |Physical Development |Language | |0-1 year |VisionRead MoreDevelopmental Psychology14082 Words   |  57 Pages(NATURE/NURTURE) Introduction Child development has many theories with different ideas about what children are like and how they change. Children are beings who change physically, cognitively emotionally and socially. There are many different theories and they all take a stand on 3 basic issues: Is the course of development continuous or discontinuous? Does one coarse of development characterise all children or are there many possible courses? Are genetic or environmental factors more important in influencingRead MoreDevelopmental Psychology14091 Words   |  57 Pages(NATURE/NURTURE) Introduction Child development has many theories with different ideas about what children are like and how they change. Children are beings who change physically, cognitively emotionally and socially. There are many different theories and they all take a stand on 3 basic issues: Is the course of development continuous or discontinuous? Does one coarse of development characterise all children or are there many possible courses? Are genetic or environmental factors more important in influencingRead MoreTeachers’ Personality Traits: Its Impact to the Academic Performance of the Grade Vi – Pupils of University of Rizal System Tanay Main Campus8272 Words   |  34 Pagesof each individual is the product of all responses that are expressed in everyday living. It includes the things that you say as well as think in many different situations that you constantly meet. Teachers play a crucial role in the learning of the pupils. They are the agents of social changes, facilitators of desirable learning, counsellors of learners, consultant and resource persons, researchers and evaluator and manager of the teaching – learning situation. With these crucial roles, teachersRead MoreObservation Of Various Life Stages5410 Words   |  22 Pagesextent of these senses’ accuracy. This leaves us with the psychological processes of individuals, but the psychologist must fend off the physical evidence of observed behaviors, to analyze and predict both individual and group behavior during the different stages of human life. The observer will describe in detail an observation conducted onto 2 groups of children in early adolescent stage. The first documentation is on encountered issues of these ages, abnormal behavior in subjects, developmentalRead MoreThe Effects of Toys on Child Development2447 Words   |  10 Pagesof toys children play with can affect how they develop. Toys can help or hinder a child’s development in intelligence, social skills and personality. Certain characteristics may be genetically entwined in a human being, but some characteristics and behaviors can be learned, from parents, surroundings, and the toys with which a youngster plays. Elise Moore, author of â€Å"How Do Toys Aid Development†, stated â€Å"if play is the work of the child, toys are the child’s tools† (Moore, 2). Children develop inRead MoreDevelopmental Psychology Notes7715 Words   |  31 Pagesdevelopment of more sophisticated fine and gross motor skills. Children who are malnourished show delays in brain development. Brain laterilization Lateralization – process in which certain functions are located more in one hemisphere than the other, becomes more pronounced during preschool years. Right hemisphere – nonverbal areas i.e. comprehension, of spatial relationships, recognition of patterns and drawings, music, and emotional expression Left hemisphere – tasks that necessitate verbal

Drug Testing Is Illegal Essay example - 943 Words

Making a person take a drug test violates their Fourth and Fifth Amendment rights under the constitution of the United States of America. Recently, there has been an increase in companies and schools using drug test. Some companies force their employees to submit to a drug test before being hired and randomly while employed. High school sport regulations require that all student athletes give consent to being randomly drug tested. Other schools are going as far as making all students give consent to being randomly drug tested. nbsp;nbsp;nbsp;nbsp;nbsp;The Fourth Amendment states, â€Å"The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated.†Ã¢â‚¬ ¦show more content†¦A flight attendant from Delta Airlines lost her job because she failed a drug test. She was accused of tampering with her urine sample. The flight attendant, Yasuko Ishikawa, Had another test done that came out negative for drugs, and it showed she had not tampered with the sample. She was awarded $400,000 because the lab that tested her was found to be negligent. Since there is a chance of error this should not be allowed. If one person loses a job because of an error, it is not fair. So until there is a test that is extremely accurate every time, no one should be screened for drugs. nbsp;nbsp;nbsp;nbsp;nbsp;A school in Beaumont, Texas wanted to force all there students to submit to random drug test. The school forces every student from sixth to twelfth grade that drives to school or plays sports affiliated with the school agree to take a drug test if they are one of the ten that are randomly picked each month. This policy was adopted in April. Since it was adopted, about half of the three hundred and seventy-five students have returned the forms. â€Å"I don’t have a problem with drug testing,† James Hughes said. â€Å"I have a problem with stomping on the Constitution.† Mr. Hughes is a school board member and one of the many parents that refuse to sign the forms. nbsp;nbsp;nbsp;nbsp;nbsp;There was a bill that was brought up during the 106th Congress of the United States for the firstShow MoreRelatedCase Study : The Drug Free Workplace1221 Words   |  5 PagesCase Study: The Drug-Free Workplace Write a statement that clearly defines the issue related to drug testing in the workplace. Drug testing in the workplace was initiated to detect trace amounts of illegal substances in employees, however, the procedures do not take into account individual substances, and it may infringe on the privacy of the employee. What are opiates? How are opiates consumed? What are the physiological effects of opiates? Opiate are a group of drugs that are used typically toRead MoreDrug Testing Of The United States1430 Words   |  6 Pagesabout a Springfield University conducting random drug testing of the students because they have been getting various students cases, where a student was found to be involved abusing illegal controlled substances. The university conducted a survey to get knowledge from the students about abusing illegal substances such as marijuana, heroin, cocaine, methamphetamine etc. The result of the survey suggested that 15 percent of the student body uses illegal substances. Therefore, the university developsRead MoreEssay on Routine Drug Testing For High School Athletes1045 Words   |  5 Pageswonder drug† (Neal). However, many teenagers of this era, large part athletes, seem to think differently and they constantly use illegal drugs. To help fight this problem, many colleges have taken strong actions in trying to stop drug abuse by athletes. High schools throughout the country have considered taking these same actions for various reasons as well. Some people believe that high school athletes ought to be given a routine drug test because it will help prevent them from abusing illegal substancesRead MoreDrug Free is the Way to Be1053 Words   |  4 Pagesor abuse drugs, legal or not, that cause interference within the workplace. According to the Human Resource Manager Eileen Esquer, from Isagenix International, when the use of drugs start to disrupt an employee’s job, they generate expensive health costs and loss of productivity for businesses. A controversial issue in the business industry is with employment drug testing. Companies that organize drug testing will provide safe working conditions. Although, employers who do not conduct drug tests, willRead MoreDrug Testing Welfare Recipients1395 Words   |  6 PagesIn 2010, 17.5% of unemployed adults collecting some sort of welfare failed drug tests. In 2011, 23.8% of welfare recipient s admitted to using illegal drugs, including marijuana. The problem the United States if facing is that welfare recipients are using the cash they are given to purchase illegal drugs. Many of these people purchasing illegal drugs had prior illegal drug abuse problems and some of these people believe that since they are given this â€Å"free† money, they can continue on with these addictionsRead MoreA Brief Note On The Welfare Reform System785 Words   |  4 Pagesthis program is not happening. More specifically drug testing is something all 50 states should require when individuals apply for cash aid benefits. The 1996 welfare reform law allows the states to decide whether or not they want to drug test individuals applying for TANF. Currently only 19 states have some form of drug testing requirements (Falk et al., 2013). Of these 19 states only Georgia and Florida require every applicant to undergo drug testing (Falk et al., 2013). The remaining 17 states onlyRead MoreRandom Drug Testing vs Employees Privacy Rights Essay1478 Words   |  6 PagesA. Court Cases Affecting Privacy of Employees and Drug Testing in the Workplace 1. Supreme Court cases affirming drug testing a. Skinner v. Railway Labor Executives Association 109 S.Ct 1402(1989) b. National Treasury Employees Union v. Von Raab, 109 S.Ct. 1384 (1989) 2. Other lower court and State court rulings a. Kraslawsky v. Upper Deck 56 Cal.App.4th 179, 66 Cal Rptr.2d.297(CA 4, 1997) b. Pettus v. DuPont, 49 Cal.App.4th402, 57 Cal.Rptr.2d 46 (1997) 3. Supreme Court casesRead MoreDrug Testing For Welfare Recipients1347 Words   |  6 Pagesin 1996, nearly all states have attempted to pass legislation to require the use of drug testing among welfare recipients. Thirteen states have passed legislation and there are currently seven states testing applicants for drugs. The results have been somewhat anticlimactic, as the number of positive drug test results is lower than the national average. There are many concerns surrounding the issue of drug testing welfare recipients, including the cost, constitutionality, and the effect on childrenRead MoreWelfare Recipients Drug Tested1311 Words   |  6 Pagesongoing controversy as to whether welfare recipients should have to have drug testing done. Drug testing will ensure that recipients will not abuse the money they’re given by the government. Having people on welfare take drug test is advantageous because it could save the system money, it would help social workers identify chil dren who are around drug abuse, and it would deter people from purchasing and using illegal drugs; however, it does have a downside such as people who are on prescription medicationRead MoreDrug Policies of the Four Major Sport Leagues Essay724 Words   |  3 PagesHockey League (NHL). All of the leagues have some similarities in their implemented drug policies, such as the need for testing athletes. Although the policies have similarities, there are many differences within the leagues, as well. Drug testing in professional sports has increased, due to the rise of players using illegal substances and Major League Baseball currently has the best drug-testing program. Drug-testing programs have become very complex and have many unique legal aspects that these leagues

Ethical Process of Some Companies in the Fashion Sector

Queston: How ethical are the processes of some companies in the fashion sector? Answer: Introduction The fashion industry is one of the major key sectors in the national economy and as per the research; it contributes the high GDP in the economy. Fashion seems to be the very important industry all over the globe. The government also took initiative on this field and become one of the major sources. The ministries of fashion growth and its development create lot of recreational activities to attract the customers all over the world. There is lot of interaction among people from different countries, communities languages and religions etc. Various new tools and techniques are important to identify the needs of the people and to meet the customer satisfaction with innovative methods to attract huge number of customers and to deal with the issues properly. It has been known that HM has 85% assets in the business and Zara has 50% current assets. Zara aims to deal with the latest style at the most affordable price and it is divided into different categories. With the unique strategy of Zara, new designs appeared in the stores globally and it performs the activities in supply chain that makes it sustainable to deal with the competitors. The major factor that makes Zara sustainable is the interpretations of products spending on education, health care and travel due to recession. Although products are available at inexpensive prices, the store layout makes it exclusive with large stores. Zara has high reputation to meet the instant demands of consumer in the fashion industry and it can make on new line. It makes the design in a daily contact that focuses on decreasing the time between design and sale that is entirely different from the fashion sector. (Porter, 2006) Zara has impacted the fashion market in a short period of time and it is highly effective with supply chain. This offers customers with greatest collection each time they deal with the store. Thus, the well developed IT system has huge advantages that increases productivity and improves quality. This increases successful operation in the fashion market. This does not only increases the profit and saves time but also offers an excellent business. Zara directly collects the fashion information through the network. It has been important to differentiate Zara from its competitors. All the challenges oppose Zara to develop themselves in the diverse background on the US market. (Cobb, 2015) Fashion is one of the worlds rapid growing industries that also have the driving factor of the global economy of the 21st century. The new trend can make the jobs of fashion complex and the increase of fashion made huge changes in the life of people globally. It offers employment options and developed the income of the people. Therefore, it also developed the infrastructure with diversification. Literature review Advantages of research Research in the field of fashion has been stated in early 18th century. It has control over the social life of the people and the tradition of people mingles with the changes automatically. The traditions can be changed with time and fashion plays a vital role in dealing with cultures and traditions of various people around the world. Research in case of fashion has been developed from tradition and changes. The tradition of the people begins from various cultures around the world. It cannot be changed quickly. In the contemporary world, fashion has been strong and powerful with respect to daily lives. It helps to deal with the diverse range of activities and fashion shows the report in the fashion press. The modeling industry plays a central role in the tools and developments. It involves in the creative design and self-expression that changes the performance with respect to different situations. Contradictory work in fashion industry Taylor (1975) says that the common perception of the modeling fashion industry is glamour and fashion is more than an occupation. It deals with the ideal model life. They play an advancing self production to deal with the life experience. The models work as the labor and play an advancing self-production to meet the life experience. (Taylor, 1975) Marginalization The fashion industry deals with the different work within the field. There are huge discriminations with unequal treatments between different models. The major goal is to promote the product that ranges from food to drink. Fashion models are known as extreme appearance with quick approaches. Ethical fashion project An ethical apparel business is difficult to success and it has a priority for companies to improve their social responsible performance. To define the sustainability within an organization, it offers transparency about products and there are major components to success. It integrates social and environmental designs that help in decision making and ensures free of abuse and exploitation with environmental degradation. The fashion design is a problem based active approach environment. It contains different courses in design and aesthetics, fashion and textiles industry. The major purpose of the paper is to value the fashion design that considers ethical issues within the development of product. It offers the consideration of issues in the development and planning of ethical apparel. (Zhao, 2009) Ethical issues in fashion Ethical issues are very important aspects to evaluate success for the business. It creates positive impact for the long term growth and development for the company. It helps to maintain the positive and strong culture. Today, consumers dont buy products but look for their requirements and asks lots of questions and they are highly concerned about ethical business practices. Ethics is important in todays business and ethical behavior has been the major part of the business. It is said that 77% of the consumers believe that its important for organization to remain ethically and socially responsible. Customers and companies are likely to ignore unethical images and sometimes, the companies ignore their social roles and responsibilities to get into legal issues. Customers can posses quick and easy information. Today, consumers are not interested to buy the new product but they require more details on manufacturers. They have been responsive and sensitive to ethical approaches. Unethical businesses will no longer followed by consumers and ethical approaches has been important in business area. (Waddock Graves, 1999) Ethical challenges that can affect the industry are corporate social responsibility. It has been important to deal with the evaluation and to develop the relationship between the business and the environment. It is important to integrate the best practices and strategies and CSR plays a major role in business. It is important to deal with the business ethics in an organization. (Susan, 1997) Green issues Green issues have been the hot topic in past years and most of the organizations wanted to go green with simple reduction on the environment. It contains decrease of CO2 emissions and decreases of wastage decrease the uses of power and other sources. Green products are normally expensive and the number of green products increases with different percentages. Environment issues were the earliest and it is the most important issues among the top fashion retailers in the world. (Ruth, 2005) Product safety Safety is the major right for the consumer and it ensures safe products in the market. Product safety is the degree of risk associated with the uses of product. It involves degree of risk and in fashion industry; manufacturers should ensure safe materials and equipments. Fashion industry should be aware of what they are selling. Thus, selling unsafe product can impact the customer faith. It can lead in to bancropsy. Ethical sourcing This is the most important ethical issue to fashion market. Socially responsible trade has been the major issue during the 1990s when different companies come under increase of stress from consumer groups for goods production. The growing concern of environment has increased the awareness for sustainable sourcing. Ethical fashion involves clothes whose makers seek to deal with the issues involved in the fashion industry. People are highly conscious about the healthy lifestyle and they want the retailers to develop sustainable clothes without impacting the environment. It represents an important approach to design, source and manufacture the clothes that increases advantages to people and reduces impacts on the environment. The meaning of ethical has no harm that represents an active role in poverty reduction and sustainable creation of livelihood. It has issues like fair trade, exploitation and sustainable production. (Robin, 1987) This represents the nature and earth. Ethical fashion is clothing and it mentions the way, the fashion industry works and the issues such as labor exploitation, environment destruction and cruelty towards animals etc. Branding According to Kotler, the name, term, symbol or design intends to signify the products or services and to differentiate from competitors. It gives proper knowledge of branding that is not to achieve the target market and to be the market leader but to receive the outlook to look for the brand and to provide the solution to the consumer issues. Branding offers huge challenges for the marketers and to succeed in branding, the brand should have clear goals to meet the consumers needs and demands. People became brand conscious with brand name and started effective brands. Not every sector has got brands and people choose the products with the brand name. There are lot of factors for the consumers to select the brand and they are cultural and social. The marketers need to be aware of existing brand and that should be ethical in nature. (Friedman, 1970) Ethical marketing Ethical marketing describes the way consumer is identified. It motivates the positive values of the brand and it offers statutory needs. Companies need to positively involve in society and manage the environmental impacts of the organization. It involves in the bottom line and helps secure the long term competitiveness. Through an effective use of ethical marketing and corporate social responsibility, companies have the ability to contribute to the society and manage the environmental issues. Ethical marketing is defined as market ethics into the process of marketing and it is responsible in sensitive area. It should have an observation whether the marketing of a product has reached the framework or not. The ethical challenges such as child labor, the work conditions of employees and other issues made to think they are socially responsible. The major aim of ethical marketing is to support customer loyalty with positive values and offer long term benefits to form the challenges. It helps to meet with the improvements and word of mouth has been an effective tool of marketing in todays scenario. Thus, it has been powerful with respect to social tools and networks. Each brand has its own ways of production and marketing. Consumers focus on better quality products that do not impact the skin as well as t he environment. (Cory, 2005) Market leader It is known to understand the position of the company according to different factors such as market leader, profitability and the volume of the product. The market is based on market share, volume of market and profit. There is a need to add a great market leadership with innovations, development and advertisements as well as quality. Fashion is an industry that believes in new trends and to increase the market volume, the market share and profits are required to focus on innovations and product development with respect to pricing and advertising. Advertisements and promotions are important tools of marketing to get the attention of the consumers. Its not an understanding about the advantages of clothing. (Barnett, 2003) Consumer behavior It is the study of behavior of the customers in the market and the understanding of consumer behavior will improve the products as well as services in the organization. It will influence the customers for buying the particular product. Thus, the study of individuals and groups are used to select and use as well as to secure the products to meet the needs on the society. Understand the consumer behavior will help to meet the market strategies such as price, segmentation, targeting, positioning etc. To attract the customers, the product requires promotion for advertisements and innovations. It should be easily affordable for all kind of people and the marketers are considered as the king. Customer retention is imperative with respect to modern business and it helps to retain the contribution of revenues. Marketers want to buy the products with time and focus on sustainability. Sustainability is the main promise and it helps to develop the business in a better environment. Basic information on ethical marketing offers moral aspects of marketing and ethical marketing is needed to be defined in a better context. The fashion industry is one of the largest sectors in the world and it comprises apparel creation and production. The fashion supply chain is diverse and complex with raw materials, design and harvesting, dyeing, weaving and cutting thus it incorporates workers to develop high volume technology needs. Business ethics is defined as the summary with the fundamental standard and the business is required to deal with the major source of investment and job creator. Business ethics Business ethics issues are challenges for the business activity and it allows employees to deal with the activity whether it is correct or not. The ethical standard has been adopted by different sectors with the nature of the organization. Some organization deal with the principles that rule the internal affairs in external activities and most ethics are adopted by corporations. Thus, the ethics are developed with human standard and major environment. Major clothing and fashion market such as Sara Lee and Levis Strauss, Marks and Spencer, etc. The international trade unions have been involved in the publication of ethics and in the fashion market. Thousands of ethical issues might arise in the environment and organization involves shareholders and employers. Conclusion In conclusion, ethical marketing has multiple dimensions and it fulfills the major criteria of business world. Consumers are aided with media, press and ethical marketing can help the organization to sell its products. It contains corporate social responsibility, codes of conduct and other rules and regulations. The regulations on the country might support the industry and the codes of standards are applicable to standards. There is additional stress and the fair trade is one-sided that should be supported by consumers and not by producers. There is no auditing of retailer firms and there is no violation of codes when compared to the suppliers. It is reflected in ethical consumption and new trends in fashion market are affected by lifestyles and other social factors that are detrimental to ethical marketing. (Barnett Clarke, 2011) Business strategy should identify the value of the workers and customers with respect to its stakeholders. It also develops the ethical nature of business supply chains and its operations. It should balance the policies and create the accurate and reliable strategies with respect to the stakeholders. Therefore, the business ethics incorporates huge benefits in terms of organizational performance and the fashion market is motivated to deal with honesty, fairness and integrity with regards to the potential involvement to the environment. If business knows the benefits of business ethics and social responsibility, it works as an instrument to deal with the human rights and standards that could offer huge benefits. (Andrew, 2007) References Andrew C. and Dirk M, (2007), "Business Ethics" 2nd edition, Oxford University press Barnett, C., Cloke, P., Clarke, N. Malpass, A., 2011.Globalizing Responsibility: The Political Rationalities of Ethical Consumption. Wiley-Blackwell Barnett, Tim (2003) "Ethics Code Awareness, Perceived Ethical Values, And Organizational Commitment", Journal of Personal Selling Sales Management Cobb, K. 2015. Ethical fashion project: Partnering with industry. Orzada and Cobb. Academia.edu. Cory, J. (2005). "Activist Business Ethics", Boston, Springer: 7-34 Duska, R. (2007). "Contemporary Reflections on Business Ethics", Boston, Springer: 51-62. Drucker, P. (1981). "What Is Business Ethics?" The Public Interest Spring (63): 18-36. Eric H. Beversluis, (Feb I987), "Is There Such Thing as Business Ethics", Journal of Business Ethics Pg. 81 -88 Falck O., Heblich S. ((2007), "Corporate Social Responsibility: Doing Well By Doing Good", Business Horizons 50, 247-254. Ferrell, O. 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